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... get the expert to visit you.
We offer a range of inhouse workshops and seminars that will give important knowledge to your employees and help improve their everyday performance. Profit from the experience and case studies offered.
Our speciality: If you order an inhouse workshop, we will tailor it to your wishes, taking into account the individual needs, circumstances and structures of your company. For example this always applies to a trade show participation or a new product – a workshop including examples for YOUR product will make the information more valuable to you. You can also combine various themes for an individual workshop. Just ask us!
Interested? Let us make you a good offer. Among other things, the price depends upon the duration and the number of participants.
Choose from the following alternatives:
- Seminar: 1 day
- Workshop: 1/2 day
- Lecture: 90 or 60 minutes
Call us at +49 (7251) 98 199-0 or contact Mr. Tatje directly by E-Mail:
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Our current themes are:
Successful trade show participation
Customer relationship management
The prototype is completed - what's next?
Developing a slogan from your company mission
Investment goods - intelligent marketing with style and emotion
How to classify customers for perfect service
How to successfuly offer complex services
More business through better press work
The smile - how to be the perfect telephone partner
Reach hears and convince minds using emotional presentation techniques
Trust at first glance
| The successful trade show participation |
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How to plan a trade show professionally
For many companies, trade shows are an essential part of the marketing mix. Especially the intense personal contact with people can lead to long term prosperous business relationships. On the other hand, one mustn´t underestimate the costs – trade shows are one of the most exprensive marketing tools – and every minute is valuable. So plan these minutes carefully!
The paticipants will learn about how to make their trade show into a successful event and will be given plenty of concrete tips and approaches to get the very best result from their next show.
Speaker: Dipl. Ing. Joachim Tatje
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| Customer Relationship Management |
| How to win and keep customers
Next to the the question of how to win new customers, the important issue of maintaining existing relationships is focused on. Companies, that take the relationship management seriously and are imaginative and authentic in the process, stand out from the competitors and can look to the furure with confidence.
The paticipants will be given tips and ideas to help make their customer relationships strong and individual.
Speaker: Dipl. Ing. Joachim Tatje
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| The prototype is completed – what next? |
| Tried and tested ways from product design to product launch
To make a marketable product from an idea is an extensive task. Do you know the market and your competitors? Has your product been given a "strong" name? Which means of communication do you intend to use? Have you decided on sales channels and what will your service look like? Which resources are required (personell and financial) for product development and product launch? The participants will bw shown the many steps that need to be taken to get from product design to a successful product launch.
Speaker: Dipl. Ing. Joachim Tatje
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| Developing a slogan from your company mission |
| Definitely a management matter
A good slogan ist he essence of your authentic company mission statement or philosophy. Sometimes it is necessary to take a critical look at the role you play in the market, before you start to create your slogan. How do your customers see you and what are you aiming to for? A clearly formulated mission statement in combination with what the company "lives" every day, is the best basis for creating a slogan your company will identify with and the market won't forget.
Speaker: Dipl. Ing. Joachim Tatje
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| Investment goods – intelligent marketing with style and emotion |
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Professionelle Marketingkommunikation im B-to-B-Bereich
Auch wenn das unmittelbare Entscheidungsverhalten bei Konsum- und Industriegütern ähnlich ist, sind bei der Vermarktung industrieller Güter besondere Gesetzmäßigkeiten zu beachten. Hier geht es besonders um die Herstellung eines Vertrauensverhältnisses zwischen Anbieter und Abnehmer. Marketingkommunikation muss alle am Entscheidungsprozess Beteiligten berücksichtigen, den Vertrieb wirkungsvoll unterstützen und ein positives Image für das Unternehmen aufbauen.
Speaker: Dipl. Ing. Joachim Tatje
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| How to classify customers for perfect service |
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Judging customers by the up-to-date turnover you have achieved with them, is simple and gives you an indicator for your customer relationship management. But you need to go beyond the classical ABC classification. What potential does your customer have? What will the future bring. Learn about a new classification method that will help you to focus your main sales power on the right companies.
Speakers: Dr. Heinz Schäfer, Dipl. Ing. Joachim Tatje
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| How to successfully offer complex services |
| Tried and tested strategies for the "bidding phase"
Complex services such as the errecting of a technical plant, the installation of a complicated system or even a comprehensive consulting or outsourcing project , result in a great deal of preliminary work in the bidding phase. It starts with the first customer contacts and continues with an intensive survey of customer requirements and ends in drawing up a detailled individual solution. In the negotian phase, you have to compete against your competitors and win the job!
Your offer needs to fit the situation and targets of your potential buyer meticulously. Find out about the situation of the company's earnings and liquidity. If the company invests in a project with you, which goals will the managers be aiming at? Who are the decision-makers and what really motivates and inspires them? What can you undertake to gain trust from your future customer, especially if he is not yet familiar with your company? How do you set up and control the negotiations? What about your own profit? Have calculated correctly?
Speakers: Dr. Heinz Schäfer, Dipl. Ing. Joachim Tatje
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| More business through better press work |
| Get known in the market and generate demand
The best way to tell people news on technical products and services is the specialised press (and their online portals). For this reason your marketing-communication-mix simply must contain this important information channel. A vast amount of magazines and online platforms are available and are regularly frequented by the target groups.
Companies can use these platforms to present themselves and their image in detail , to display information on poducts and services and get the readers to visit their homepage for further imformation. The thus generated interest proves a great support to your sales work. Nobody will buy a product he doesn´t know exists...
Speaker: Dipl. Ing. Joachim Tatje
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| "The Smile" – how to be the perfect telephone partner |
| Inhouse Telephone Training
The first impression a company gives, can decide about whether there will be further activities. Quite often, the first contact to a company is by phone call, so what your employees do (or don't) say on the phone will significantly affect the impression a caller will get. To send that "Smile" down the telephone line is something you need to practice. You can influence your image and shine in a positive light. The participants in this course will practice various situations actively and learn how to handle even difficult customers and situations professionally.
Speakers: Dipl. Inform. Fiona Kerstgens, Dipl. Ing. Joachim Tatje
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| Reach hearts and convince minds using emotional presentation techniques |
| How to get an enthusiastic audience
Presentations belong to everday life in sales and marketing and are always part of the company communication. In the presentation you have be clear about which goal you are aiming at, which expectations the audience has and how you can touch the peoples emotions.
The participants learn how important the phrasing and the design of the presentation are. Also the aspects of "presenting slyle" and "speakers rhetorics" will be discussed.
Speaker: Dipl. Ing. Joachim Tatje
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How to market technical services successfully
The marketing of technical services presents a special challenge to the responsible people. The product is immaterial and often quite abstract. You can't "test it and return it" if you don't like it. The goal is to describe services in a way that enables people to visualise them and to expain their advantages in an easily comprehensible way.
A prospective buyer has to have great trust in his future service enterprise – otherwise he will not place an order. Unless you have been recommenden to him, or he has tested you on another occasion, you need to gain trust from the image you have. Underline this image with good performance, continuous communication and abolutely reliable service and you will win your customers trust.
The speaker will inform the participants on which efforts are possible, sensible and successful for building a relationship to your customer which is based on trust.
Speaker: Dipl. Ing. Joachim Tatje
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Holen Sie sich den Fachmann für die Schulung Ihrer Mitarbeiter ins Haus. Ersparen Sie sich den Zeit- und Kostenaufwand, der notwendig wäre, um Ihre Mitarbeiter zu einem Seminarort fahren zu lassen. Wichtig für Sie ist vor allem, dass wir bei Inhouse-Veranstaltungen auf Ihre Unternehmens-spezifischen Wünsche eingehen. Das betrifft beispielsweise eine konkret geplante Messebeteiligung oder ein neues Produkt, das auf den Markt gebracht werden soll.
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